Top 5 Advertising Services to Promote Industrial Automation Products

In today’s B2B marketing world, advertising services facilitate cutthroat advantages to enhance your business. These services may attract your customer base that matter to your business before, during and even after procuring your products or services. They make you evolve continuously with the ever-changing landscape of digital marketing. Promote your products or services to a highly targeted segment of audience across the web with these services such as email direct marketing, social media marketing, e-newsletters, video marketing, and digital marketing.

Grow your business globally by finding out what your customers really want!

Your products can be promoted to specified buyers, suppliers, manufacturers that are actively searching for the industry-specific products that you recommend.

Here are the top 5 advertising services to promote industrial automation products:

· Email Direct Marketing

· Social Media Promotions

· Video Marketing

· Content Marketing

· Banner Advertising

1) Email Direct Marketing

You can make your products/services reach every corner of the world choosing email direct marketing services. Conceptualized/personalized emails can help you attract the right customers and convert them into leads and boost your business productivity.

Here’s what Email Direct Marketing can do for you:

Target industry-specific audiences

Keeps you in front of your prospects

Enhances your visibility of being found everywhere

Helps in Increasing Revenue (Profit)

Eliminates Distance Barriers

If you have not subscribed or chosen these services, you may not be able to:

· Track conversions

· Follow up sales

· Increase customer engagement

In case, if you have not subscribed to email direct marketing services, make your every click count without any delay.

2) Social Media Promotions

Social Media Promotions accelerate your business efficiency and help you achieve your unique business goals. Instead of focusing on boosting your business at the starting of the sales cycles, social media marketing makes you connect with business prospects, decision-makers who have a high possibility of converting to qualified leads.

Social Media channels help to:

Execute marketing techniques that motivate audiences to consider your products/brands

Keep your brand on top-of-mind with buyers, suppliers, manufacturers

Generate leads and increase ROI of your business

Increase brand awareness

Give quick response to clients via messages

Without social media promotions, you cannot:

· Gain marketplace insights

· Increase brand loyalty

· Get more exposure to your brand

As long as you wish to promote your business globally and obtain a really good ROI, social media marketing is the right fit for you!

3) Video Marketing

Video marketing is the fastest-growing and in-demand forms of marketing that have been using to augment your business conversion rates. Content-based video marketing helps to enhance your website’s search engine optimization by driving people to your homepage. It is the best possible way to impact your audience and keep your dollars working at peak competence.

How does video marketing help you?

à It is a simple and very efficient way to know your target audience and provide them a basic idea about your product or its functionality. When it is done perfectly, it provides cost-effective solutions for your business.

à By using this marketing platform, you can reach the global audience and enhance your customer base.

If you do not opt these services, you may miss out:

· Creating connections with your global customers

· Improving visibility

· Boosting your traffic

To keep your brand/products on top-of-mind of your potential customers, start using video marketing services.

4) Content Marketing

Content marketing is all about creating useful, engaging and value-adding content that helps readers. It is used to sustain reader’s attention through various ways. Well written content needs marketing to be done properly to get traction from the audience.

“It’s not the best content that wins; it’s the best-promoted content.”

Content must be reliable as it directly addresses the company’s image. Content marketing helps to achieve the following pointers:

Content Marketing is an asset to build your company’s credibility in the marketplace

Customer focused

Quality content can help you grow your viewership

Eventually enhance your brand presence online

Content marketing demands persistence so keep making quality content and don’t forget to promote it, promoting content is also very important.

5) Banner Advertising

Banner Advertising helps to build your brand story that will resonate across the globe. Your ideas can be brought to life with perfectly executed creative banner ad tactics. Banner ads are innovative, eye-catching, aesthetically appealing and affordable. They help to make an impact on your target audience making them take a decision.

With banner ads, you can:

Entice your target audience

Build brand recognition

Encourage visitors

If you want to increase your presence across the globe, opt banner advertising services.

The Austrian Oak’s Brilliant Positioning Secret

People think that Arnold was the luckiest bastard alive especially considering his “subpar,” acting in his earlier movies and somehow he became famous overnight.

But that’s not the case at all.

His first movie was Hercules in New York and that movie was horrible but I digress.

Let’s get to it.

Arnold moved to the US in 1968, couldn’t speak a lick of English, became a world champion bodybuilder and then an iconic movie star.

But yet what people don’t know is that when Arnold landed his first movie role he was already damn successful.

He had a brilliant mind for business that no one could match.

When he was 21 Arnold started his first business in the Hollywood Hills.

He noticed a demand for bricklayers around the high-end homes and also noticed the “keeping up with the Jones,” mentality.

He formed his own bricklaying company with his bodybuilding friends and demand for his company skyrocketed.

His business wasn’t much different from the other bricklaying companies around YET they couldn’t get the same high paying gigs that Arnold got.

And that brings me to ANOTHER point…
… Arnold charged MORE for his bricklaying services and people PAID for them.

There was nothing special about what Arnold’s business. They did the exact same work as other bricklaying businesses…
… YET..

HE STILL CHARGED MORE.

AND…
… PEOPLE WERE WILLING TO PAY!

Why?

Why did Arnold get more business than the other bricklaying companies? He wasn’t known among the other bricklayers.

Why was he able to charge more?

The answer…
..Positioning.

Positioning allows ANY business the ability to compete in an evergreen cut throat market.

Now more than ever as more and more businesses pop up, having a damn good position is more important than ever.

It’s no longer enough to just launch a product and hope for the best.

Right now if you are a business owner, you aren’t thinking about positioning but you’re about your competitors sweeping in like a thief in the night and stealing away your business.

So here’s a quick easy way to establish a fast Position in your market..

STAND OUT.

Arnold’s Bricklaying business stood out because he positioned the business as a European Bricklaying Company.

But it wasn’t just how he positioned his company as a European Bricklayers, he hired his bodybuilding friends. Now imagine a group of large muscle bound men laying bricks in and around the neighborhood. That’s an image that stands out!

HIGH PRICES.

People believe that high prices means HIGH VALUE(including yours truly.) Depending on the market and your product you can charge a higher price.

In Arnold’s position he could have charged whatever he wanted and people would have still paid for it.

He worked around the Hollywood Hills area and we all know how slick and rich that place is.

Arnold KNEW the market around that area and knew that people would be willing to pay for a European Bricklaying Company.

Even if Arnold couldn’t become an action star he had he business chops and know how to fall back on.

He’s said it in the past that he probably would have built several multi million dollar companies if he wasn’t acting.

The power of positioning is powerful but it’s not easy to find it or create it.

Till then, Stay Hungry,

Things You Must Check When Choosing A Roller Banner Stand Supplier

Roller banner stands can be described as self standing stands that are retractable. They usually have a printed graphic panel which holds the message that needs to be passed across. This panel is usually inserted in aluminum base that comes with a spring, hence the roll up nature of the stands. They are most popular because they are low in cost and they are also very easy to transport and use. You can actually set them up in seconds and roll them away just as quickly when you are done.

The roller banner stands make perfect display items, especially in trade shows and exhibitions. If you are a company looking to launch a product in the market, then you will also find them very suitable. They are the most common advertising tools used, but they are also used to make reception areas brighter and more welcoming. Whatever your needs, you will find a roller banner stand that works for your needs as long as you choose a supplier you can fully rely on. A few checks will help ensure you enjoy the best in the end.

Product quality

The very first thing you should check when choosing a supplier for your roller banner stands is quality. When looking at quality the stand mechanism is of utmost importance. Ensure that you can trust the supplier for a stable one that will not fall at the slightest provocation. Only the very best materials should be used on every part of the roller banner stand.

Most suppliers make the roller banner stands and will also do the printing work. For this reason, ensure also that they can handle anything you wish on the graphic panel including colors and images. The full color panel will be more attractive and a good supplier will know exactly how to bring out the best with your roller banner stand. Considering that the banners are retractable, does the supplier offer you a carry case too? A good quality carry case will give you a very easy time moving, transporting and storing the banner.

Variety

Buyers are not the same when it comes to financial capabilities and your supplier should be able to handle this by offering different options to cater to the different needs. Apart from premium ones, they should also offer budget banners ones are cheaper. The same should apply to the sizes. As a buyer, you should work with a supplier who can offer you any size including mini roller banner stands depending on your needs.

Quick turnaround

Your marketing strategy may not have the luxury of time making it very important to choose a supplier that can deliver fast and easy. Good suppliers will usually make available the roller banner stand in a day or two and will even deliver it to you. Find out how long you will have to wait before your finished product is available; the sooner the better in keeping up with your schedule.

Promotional Specialities Good for Business No Matter Where You Are

From imprinted pens to colorful printed t-shirts with your logo or advertisement, promotional specialities can be good for your business no matter what part of the world you are located.

If you have a business then imprinted promotional items can help you spread the word about your business, attract customers and provide them with a useable item they can remember you with.

And it doesn’t matter where you are located, these items should be a part of your promotional and advertising campaigns and efforts.

There are literally thousands of items from which to choose to have your logo or advertising placed and you can select items that are good matches for your type of business.

And you can also select items that you feel will be useful, appeal to your customers and at the same time get your advertising message across to them.

One consideration is – if it’s an item they can use then they will likely hold onto it a much longer period of time and in that way your ad message will stay with them a greater length of time.

Wearable items are very popular with t-shirts and caps being the most popular. Other popular items include pens, calendars and cups. Small technology oriented items are now popular and include USB jump drives and CD/DVD cleaners.

Ordering advertising speciality items for your business is very easy and can be done via the internet.

There are many providers around the world and how quick you can get your items depends from where you order and the total cost, including shipping, depends on the location of the provider and their proximity to you.

Most providers, no matter who and were, can provide good quality merchandise for you and your customers. Also the bigger the order the better price breaks you will usually get.

While some advertising speciality companies represent manufacturers, other make the items themselves. And certainly all have the ability to print your logo and advertisement in a variety of colors, shapes and sizes.

Choose a good provider, visit their website and perhaps call and talk to a customer service person. Explain the type item or items you are considering, give quantities and check their prices, shipping time and then make your decision what to order.

Many of their websites feature ordering sections and provide an online “catalog” of most of their specialities.

Payments are usually accepted by check (may take longer to clear the banks), money orders, PayPal and credit/debit cards.

If ordering from another country take into consideration the exchange rate but international delivery now makes it possible for your package to be delivered to your home or business.

What I Learned About Hiring an Advertising Agency

Competing and succeeding in the business environment takes more than simply offering a quality product or service or having demand for it. Customers cannot give you their disposable income in exchange for what you have to offer if they never have any idea that it exists in the first place! The market is full of examples of subpar products that continue to gobble up all of the market share of an industry simply due to brand recognition or because they got there first. Hiring a company to help with your ad push can make the difference between profits or bankruptcy. Here is what I learned about hiring an advertising agency.

  1. What does an agency do?

In some instances, companies confuse the world of advertising with sales. They hire a company to help them market their products and complete an ad campaign and when the sales do not immediately show a bump they jump to pointing fingers. The true goal of the service though is to act as a match maker- matching up the service or product with the right customer who is looking for that exact need.

  1. Establish long term goals

Having a vision upfront does wonders for the success of a campaign in business. Think about any other aspect or goal in life. It took an initial idea and then a vision to make it happen. A vision will frame all the work into a cohesive strategy and allow time for cause and effect to do their job. Being short sighted has many negative consequences, one of them being that you may accidentally pull out of a plan just before it is about to report successful numbers.

  1. Decide on a budget

Deciding on a budget is a great way to make maximum use of your funds without the worry of extra expenses popping up in the middle of the job. Creating a scope and vision that can be tracked with using proper milestones, metrics, and data will allow for not only maintenance of the ad budget, but it will help keep the timeline on schedule throughout the process as well.

  1. Branding

A good company can help you figure out your branding but they cannot do all the work for you. You must bring your overall idea of what you want your brand to represent and to which audience. Simply trying various methods will not work. Not only is it a waste of time, effort, and funds, but it can confuse customers, create a bad reputation, or alienate future or current customers. Take control of the vision of your brand and let the agency you hire execute it.

  1. Consistency across media

You will want consistency across different media channels when executing the campaign. This creates a strong message and branding push that will be maintained regardless of how the customer accesses the information. This consistency will work wonders for both internal and external optics.