People think that Arnold was the luckiest bastard alive especially considering his “subpar,” acting in his earlier movies and somehow he became famous overnight.
But that’s not the case at all.
His first movie was Hercules in New York and that movie was horrible but I digress.
Let’s get to it.
Arnold moved to the US in 1968, couldn’t speak a lick of English, became a world champion bodybuilder and then an iconic movie star.
But yet what people don’t know is that when Arnold landed his first movie role he was already damn successful.
He had a brilliant mind for business that no one could match.
When he was 21 Arnold started his first business in the Hollywood Hills.
He noticed a demand for bricklayers around the high-end homes and also noticed the “keeping up with the Jones,” mentality.
He formed his own bricklaying company with his bodybuilding friends and demand for his company skyrocketed.
His business wasn’t much different from the other bricklaying companies around YET they couldn’t get the same high paying gigs that Arnold got.
And that brings me to ANOTHER point…
… Arnold charged MORE for his bricklaying services and people PAID for them.
There was nothing special about what Arnold’s business. They did the exact same work as other bricklaying businesses…
HE STILL CHARGED MORE.
… PEOPLE WERE WILLING TO PAY!
Why did Arnold get more business than the other bricklaying companies? He wasn’t known among the other bricklayers.
Why was he able to charge more?
Positioning allows ANY business the ability to compete in an evergreen cut throat market.
Now more than ever as more and more businesses pop up, having a damn good position is more important than ever.
It’s no longer enough to just launch a product and hope for the best.
Right now if you are a business owner, you aren’t thinking about positioning but you’re about your competitors sweeping in like a thief in the night and stealing away your business.
So here’s a quick easy way to establish a fast Position in your market..
Arnold’s Bricklaying business stood out because he positioned the business as a European Bricklaying Company.
But it wasn’t just how he positioned his company as a European Bricklayers, he hired his bodybuilding friends. Now imagine a group of large muscle bound men laying bricks in and around the neighborhood. That’s an image that stands out!
People believe that high prices means HIGH VALUE(including yours truly.) Depending on the market and your product you can charge a higher price.
In Arnold’s position he could have charged whatever he wanted and people would have still paid for it.
He worked around the Hollywood Hills area and we all know how slick and rich that place is.
Arnold KNEW the market around that area and knew that people would be willing to pay for a European Bricklaying Company.
Even if Arnold couldn’t become an action star he had he business chops and know how to fall back on.
He’s said it in the past that he probably would have built several multi million dollar companies if he wasn’t acting.
The power of positioning is powerful but it’s not easy to find it or create it.
Till then, Stay Hungry,